Brand

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OUR BRANDS

At iHeartRaves and INTO THE AM, we are dedicated to fostering a lifestyle of free and authentic self-expression. Our brands are committed to providing unique, high-quality apparel that allows you to express yourself and power your passions. We believe in celebrating diversity, inspiring confidence, and fostering a vibrant community where creative individuality knows no bounds. 

Inspiring creativity and empowering
self-expression through fashion at festival & beyond

iHeartRaves is your all-time festie bestie! We're here to outfit you for
every festival, take you to your favorite set, dance with you 'til sunrise,
tempt you with the afters, and support you through all manner of
feral wookery. Whether your current aesthetic is floral fairy, trippy,
edgy headbanger, boho goddess, coquette, or techno b*tch, we
guarantee you'll be werking the dancefloor in the hottest styles. 

  • for ravers by ravers

    For Ravers by Ravers

    Built and run by a group of
    passionate festival-goers
    who live for music and
    fashion

  • affordable fits

    Affordable Fits

    High-quality
    rave wear at
    accessible prices
    for everyone

  • spreading plur

    Spreading PLUR

    Guided by the principles of peace, love, unity and respect as active members of the rave community

EDC life style
ITAM graphics tees

Transforming artistic visions into
high quality apparel

INTO THE AM is a men’s apparel brand that champions creativity and self-expression. We design high-quality, comfortable clothing for the modern man who pursues his passions day and night. Since 2012, our mission has been to empower men to express themselves with stylish, durable apparel at accessible price points, ensuring you feel confident and inspired wherever your journey takes you.

We’d love to hear from you

Get in touch